How much are you willing to pay for an ebook?
Posted Sunday, July 18, 2010 by admin
What is a reasonable price for an ebook of practical use and excellent quality. How much you will be willing to pay when you perceive it has some content that could substantially improve your life?
Thanks.
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Posted in Other - Advertising & Marketing
Depends on what kind of content it has, and how exactly it claims to substantially improve my life.
Tell me what it’s called, and tell me why it should be worth so much to me, and I’ll tell you how much I’d pay for it.
Me, personally? Not a cent. I don’t like reading books on the computer and I wouldn’t pay for the “privilege” of doing so. If I’m going to buy a book, I’ll buy one that’s been professionally bound and has a cover.
I’ve published a number of e-books and have found the key factors affecting price are: (1) the amount of depth of the information – is it above and beyond what is available elsewhere? (2) how much competition is there in that type of e-book, (3) how much information are you providing? (i.e. number of pages)
One e-book I did sold for $197 for a 400-page (double spaced) book on a specialized business topic. I also tested that book at $87 and $47 – the $197 price sold almost as many copies as the lower prices.
Business topics tend to sell for more than consumer topics. A diet book may have great information not found elsewhere, but would be hard to sell for more than $10 or $20.
Offer bonuses to boost the value in buyer’s minds…extra reports, word files of documents talked about in your book, etc.
I’d realistically pay $20-30 for an ebook. I might pay more if it had info that most paperbacks don’t have.